ClickFunnels Classic Features

A practical overview of verified ClickFunnels Classic capabilities including funnel creation, payments, order bumps, upsells, memberships, and split testing.

Funnel creation

The Classic Funnel Builder lets users choose a goal, including collecting emails, selling a product, or hosting a webinar, then build a funnel around that goal.

Payments

Classic documents API and third-party payment-gateway integrations, with different behavior depending on the integration type.

Order bumps

Classic supports a secondary order-bump product on an order form after a main product is configured.

Upsells and downsells

One-click upsell/downsell steps can follow the initial order form when payment details were collected on the preceding checkout.

Split testing

Classic supports page variations, traffic weighting, and declaring a winner.

Membership areas

Classic also documents membership funnels and testing membership access.