How ClickFunnels Classic Works

Learn the basic ClickFunnels Classic workflow from choosing a funnel goal to creating steps, connecting payments, and testing before traffic.

Choose the goal

The Classic Funnel Builder documents goals such as collecting emails, selling a product, and hosting a webinar.

Create the funnel steps

Users can add steps, choose a page type and template, define the path, and control whether a step appears in the main funnel flow.

Connect payments when required

For sales funnels, a payment gateway is required to process payments. Supported integration behavior varies by gateway type.

Test and launch

Classic provides a funnel launch checklist and documents testing requirements. Funnels are live once a first page exists; traffic is sent to the first page's URL.