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FunnelMentor Guide
Landing Page vs Sales Page
A landing page describes the traffic destination; a sales page describes the page's persuasion job. A sales page can therefore be a type of landing page.
Landing page
A focused campaign destination built around a specific action or audience.
Sales page
A page whose main job is persuading the visitor to buy or move directly toward purchase.
Why the distinction matters
Choose the page structure based on the visitor's stage and the job the page must accomplish.
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