Sales Funnel A/B Testing

Use A/B tests to answer a specific conversion question rather than making random design changes.

Start with a hypothesis

Define what you believe will improve and why before creating the variant.

Choose the right conversion

Judge the test using the action that matters for that step and, where possible, monitor downstream quality as well.

Change deliberately

Make the difference between versions interpretable. If everything changes at once, the result teaches you very little.

ClickFunnels Classic

Classic documents creating a variation, assigning traffic weight, and declaring a winner.