Checkout Page Optimization

Reduce checkout friction by making the purchase, price, terms, required information, and next step easy to understand.

Reconfirm the offer

The buyer should not have to remember what they are purchasing when they arrive at checkout.

Ask only for needed information

Every field should have a clear operational or compliance purpose.

Make errors recoverable

Validation messages should tell the buyer what needs attention without wiping completed fields.

Keep secondary offers relevant

An order bump can work when it complements the purchase without distracting from it.