Sales Funnel Analytics

Measure funnel performance step by step so you can distinguish traffic problems from page, checkout, or follow-up problems.

Define the funnel events

Track the meaningful entry, progression, conversion, and post-conversion events for the journey.

Read step-to-step loss in context

A drop is not automatically bad; some funnels intentionally qualify people out. Compare behavior with the purpose of each step.

Segment useful dimensions

Campaign source, audience, device, offer, and funnel version can reveal patterns hidden by sitewide averages.