Sales Funnel Examples

See common funnel structures for lead generation, direct sales, webinars, memberships, and applications.

Lead-generation funnel

Traffic → focused opt-in page → confirmation → follow-up. The core conversion is the lead capture.

Direct-sales funnel

Traffic → sales page → order form → optional post-purchase offer → confirmation.

Webinar funnel

Traffic → registration → confirmation → webinar → follow-up offer.

Membership funnel

Offer → purchase or registration → protected access → content delivery.

Application funnel

Traffic → qualification page → application → booking or review → sales conversation.