What Is an Order Bump?

Understand order bumps as relevant secondary offers presented at checkout alongside the main purchase.

Where an order bump appears

An order bump is typically presented on the order form rather than after the purchase.

What makes it relevant

The secondary offer should logically complement the main product and be understandable quickly.

Avoid friction

Do not overload checkout with unrelated options that distract from the primary purchase.

ClickFunnels Classic example

ClickFunnels Classic documents order-bump products on an Order Form page after a main product has been configured.