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FunnelMentor Guide
VSL Funnels
Use a video sales letter as part of a focused funnel without making the video carry the entire conversion burden.
The role of the VSL
A video sales letter presents the core sales argument in video form. The surrounding page still needs clear context and a next action.
Support the video
Use headlines, proof, offer details, and calls to action where they help visitors understand the proposition.
Connect checkout
Keep the transition from the sales argument to purchase coherent and reduce unnecessary surprises.
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